[Seoul Economic Daily] Differentiation and Success in Multi-family Housing Reconstruction

Jinyang Engineering Architects Office (CEO Noh Byung-chae, pictured), based in Seongnae-dong, Gangdong-gu, Seoul, is a firm with distinctive competitiveness in the field of multi-family housing reconstruction design. Founded in 2002, the company carries out the design and construction supervision of redevelopment and reconstruction apartment complexes not only in Seoul and the metropolitan area but throughout the country. Backed by an extensive project record and specialists with more than 30 years of experience, it is regarded as a firm of genuine capability in apartment reconstruction, a field with many variables.

The story of how the firm transformed Chuncheon Hupyeong Complex 3 - long stalled over feasibility concerns - into a prime site is particularly well known in the industry. Brought in at the request of the association, Hupyeong Complex 3 had originally been limited to 23 storeys at a floor area ratio of 230%. Jinyang Engineering Architects Office resolved it at 32 storeys and a floor area ratio of 280%. This was possible because of the abundant experience and commitment needed to analyse and resolve constraints ranging from landscape review to traffic.

At a time when unsold apartments were commonplace, and despite the regional limitations of Chuncheon, the sales were a success. That is why both the association and the contractor have maintained their relationship with the firm through referrals. The same holds for how the company was able to extend its reach beyond large projects in Seoul and the metropolitan area to Daejeon - including the Yongun Jugong Apartment reconstruction, the first trust-method project there - as well as Busan, Cheongju, Gumi, Gwangju and Iksan. The key has been maximising client satisfaction through constant communication with association members. In the end, the essence of the work is designing the home that members themselves want to live in. CEO Noh Byung-chae stressed: "With apartment reconstruction, the outcome ultimately depends on how well the cornerstone of profitability is laid," adding, "we consider together, from the standpoint of the local context and the association members, what would be best."

Source : Seoul Economic Daily

Original article : https://www.sedaily.com/article/12970231